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Posted August 21. 2017 1:58PM

Long guns: How Sturm, Ruger & Company makes most of its money

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Worker Marilyn MacKay assembles a rifle at the Sturm, Ruger & Co., Inc. gun factory in Newport, New Hampshire. (Reuters)

The long gun segment is its biggest, accounting for $264.9 million, or 40% of total 2016 firearms revenues. Pistols, like its new Mark IV semiautomatic, represented another 38%, or $250 million, while revolvers accounted for the rest -- some $104.9 million.


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