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Posted October 12. 2017 2:30PM

How UNH turned a quiet benefactor into a football-marketing prop

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A bench outside Dimond Library at the University of New Hampshire in Durham has been dedicated to the frugal librarian who bequeathed $4 million to the school. People are still debating about how the administration spent the money. (KIMBERLEY HAAS/Correspondent)

The librarian's fandom had absolutely nothing to do with the scoreboard, but through a careful and shameless juxtaposition, UNH implied that it had. It made for a tidy, touching story. It also gave the university some cover from any criticism that might appear.